OUR ROLE
IDENTITY DESIGN
GRAPHIC DESIGN
SUMMER 2018
SECTOR
HEALTH CARE
Empowering families to recognize which areas of their lives they want and need to change. Simi Psychological helps each of them to feel capable of making those changes.
CREATING REAL CHANGE.
Simi Psychological Group was founded to serve a great need in the Simi Valley community. It's their mission to empower families to recognize which areas of their lives they want and need to change.
We helped Simi Psychological start their clinic with a strong brand identity to carry them as they serve their community. Our primary goal was to create a simple, memorable mark, so we crafted their unique lotus to be versatile and quickly recognizable.
We also carried out the brand across collateral and signage incorporating brand colors reflecting their geography and community.